During our years in business we have designed and produced over 1500 books, working with publishers to construct designs that fulfill aesthetic and practical expectations. Our philosophy of design is reader-centric. We believe our job as designers is to remain unobtrusive. If readers are drawn to the design elements, they are diverted from the text; with the exception of books about design or books in which the medium is part of the message, that is not a good thing. In general, we want readers to open a book that we’ve produced and start reading. This is what we ourselves do as readers. It is only later that we may look at a volume to appreciate the aesthetics of its design.
That is not to say that we do not develop attractive and visually compelling books. Interior book design is an art inextricably entwined with the craft of typography. Each book, even one from a series, is unique and requires its own handling of text elements to best present the material to the reader. We are especially careful when creating a design for a series to establish flexible visual formats that can accommodate diverse content while maintaining the overall appearance of the series. Each variant book must have enough visually in common with other books from the series to be recognizable as a part of the whole.
We choose fonts and formats carefully in order to meet the publishers’ projections for page size and book length as well as desired overall appearance. We are sensitive to the demands of the material and the genre. For example, a general textbook may require more visual graphics through the inclusion of figures, sidebars, callouts, and variations in number of columns, etc., than a book of essays, in which a more conventional, straightforward presentation is more appropriate. So much depends on the audience for whom the book is intended. Academic publications are generally more conservative in design than books meant to appeal to the general public. In short, we try to match the content with the visual medium.
Having practiced our craft for nearly 30 years, we have developed the skills to satisfy the most discerning eye. We seek publishers with whom we can collaborate to produce high-quality print books—publishers who are as passionate about their publications as we are about our work. We do more than simply watch a program perform preset functions. We work with kerning and spatial arrangement of elements on the page to achieve the best visual effects possible.